Research Staff

Andy Bhanot, MBA

Andy Bhanot is a communications and marketing research expert with extensive experience in both the private and development sectors.

Mr. Bhanot's areas of expertise include market research analysis and strategy formulation, business development, and leadership and team management.

Mr. Bhanot is an expert in conducting knowledge, attitude, and practice surveys, formative research, pretesting studies, and monitoring and impact evaluation studies. These studies have ranged from HIV/AIDS prevention and care, condom promotion, maternal and child health and governance to gender empowerment, water and environmental sanitation, education, and disaster risk reduction.

He is well versed in both quantitative and qualitative research methods having directed large national surveys, telephonic interviews, rapid feedback studies, focus group discussions, in-depth and key informant interviews, observations, participatory rural appraisals, and ethnographic immersions with urban and rural audiences. Studies included many difficult-to-reach populations: commercial sex workers, men having sex with men, hijras/ transgenders, injecting drug users, truck drivers, migrant workers, gate keepers in the commercial sex trade, employers of bonded labourers, and people living with HIV/AIDS.

Mr. Bhanot has conducted numerous usage and attitude studies, brand health trackers, and concept and new product tests. He also has expertise in segmentation and positioning studies, advertising and media studies, customer satisfaction studies, and distribution studies for a wide range of clients (Pfizer, Colgate, Unilever, Coca-Cola, Barclays Bank, Shell, BAT, Wrigley's, Glaxo Smithkline, Cadburys, Nestle, Delmonte, East Africa Breweries, and Tetra Pac).

Mr. Bhanot has worked and travelled extensively across India, Bangladesh, Nepal, Afghanistan, Myanmar, Cambodia, Vietnam, Kenya, Uganda, Tanzania, Ethiopia, Eritrea, Djibouti, Somaliland, and South Africa. He has presented and published research papers, and has contributed marketing research case studies to books by prominent authors.